News on innovation, marketing trends and dealing with crisis

Tuesday, May 5, 2009

News on innovation, marketing trends and dealing with crisis

Case Study: P&G product designed for Latin America Succeeds in Europe

Starbucks and McDonalds get hyper about coffee

....and McDonalds launches counter strike

"My passion for over 30 years has been advertising and marketing. I've wrote several books and gave lectures throughout the American continent. Currently I'm working on marketing consulting in both, Houston and Monterrey." Owner and president of R.Treviño & Associates (RT&A), an Integrated Marketing Communications agency in Monterrey & Houston. Visit Ruben's personal webpage at www.rtseven.com and the agency's website at www.rtrevino.com

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RUBEN TREVINO'S PROFESSIONAL EXPERIENCE

• CEO (for 20+ years) of marketing agency R.Treviño&Asoc. Pioneers in Mexico in application of integral marketing. Portfolio of work with international clients.
• TV Show host & producer: “Zoom: an approach to today's society”
• Radio show host & producer: “Improvise: Marketing, Jazz and more”.
• More than 50 edited articles published in: Advertising Age, El Norte newspaper, Merca2 and Crain's.
• Pepsi Cola's Bottler group :: Marketing manager (North area)
• Asraarte, Agencia In House (Astra) :: General Manager
• Autoservicios Astra y Autodescuento (socios K-Mart) :: Advertising Manager
• Futurama/Grandalia/Futurama furniture: Advertising corporate manager.
• El Norte newspaper : commercial manager
• Cristalería A (Grupo Vitro) :: Marketing Assistant