I have compiled 100 of the most important trends, which will represent an opportunity for this New Year. At the end of this research, you'll find the sources from which this information has been taken. Feel free to add any comments, ideas or recommendations that you think that could be missing for this 2011.
Rubén Treviño
1. Reinvent or die: A new business rule.
Branding
2. Protect your brand.
“Your brand is every aspect of how customers interact with your product." ~Jennifer C. Wolfe.
3. Made in China.
Right now, money is in emerging markets. So, there will be an increasing number of "Western brands" to launch new products and brands dedicated to these markets. (Trendwatching.com, 2011)
4. Younique. Personal brand = Brand Me
5. The Infomercial Business
"They're the movie trailer before it hits stores. They are cheap and add exposure.”
~ Matt Robinson, 2010.
WATCH OUT! - Informercials (also know as: Direct-Response TV marketing) are expected to rise about 30% representing $174 million by 2014. (Yoram Wurmser of Direct Marketing Assn.)
Advertising
6. Effective forms in display advertising.
7. Right touching in which media to use with our customers. (When to use digital, when to use traditional)
8. Direct marketing returns.
9. Overload of social media.
10. Monologue to Dialogue.
11. Convergence between traditional and new media
Innovation Tools
12. Schools embracing IPad as Learning Tool
There is a trend that kids all over United States are going to be in a pilot study
using this technological device.WATCH OUT! - "There is little evidence that kinds learn more, faster or better by using these machines." ~Larry Cuban, a professor emeritus of education at Standford University.
13. MirrorCasting
Allows people to record blog comments, chat posts and video clips about themselves, and can change the content and play it back to them.
14. WiFi Taxis on Japan
15. Web Explorers on TV
Consumer
16 & 17. Generations "Y & G"
"Generation Y has already upset plenty of media business with its unconventional consuming habits. Another sector may be about to get smacked - cable and satellite television." ~ Michael Arndt, NY Times.
Generation G (G for Generosity) engages "Random Acts of Kindness" (R.A.K.)
18. Urbanomics
According to Trendwatching (2011), consumers tend to be more daring, liberal, tolerant, experienced and prone to trying out new products and services.
19. Quality Life Improvement
- 73% of US consumers consider being physically fit important to being ‘well’, with 74% including ‘feeling good about themselves’. (Source: The Hartman Group, August 2010)
- An estimated 500 million people worldwide are expected to be using mobile healthcare applications by 2015. (Source: Reasearch2Guidance, November 2010)
- There were nearly 17,000 health apps available in major app stores in November 2010, with 57% of them being aimed at consumers rather than health care professionals. (Source: Reasearch2Guidance, November 2010)
- The heaviest use of health or medical related apps is by young adults: about 15% of those aged 18 to 29 have such apps, compared to 8% of users aged 30 to 49. (Source: The Pew Internet Project, October 2010)
20 & 21. ‘Social-Lites’ and ‘Twinsumers’
"Twinsumers" people with likes and dislikes and who are hence sources for recommendations on what to buy and what to experience.
"Social-lites" they are all about discovery, actively broadcasting, commenting, sharing and recommeding to their friends and audiences.
22. Online Status Symbols
Online Status Symbols will rise in the next 12 months. What started with Flickr or Facebook sites by showing your number of visitors and friends, now has become an enormous display in online status.
23. Planned Spontaneity
For consumers, knowing where they are and what's / who's around them is the key. This becomes easier with key feature of social networks and web apps like Google's Hotpot, Facebook's Places y Twitter's locator.
24. Digital Dominance
25. Anywhere/Anyplace Shopper Tools
26. The End of Resumes
27. Expect more highly adaptive sense and respond behavior by marketers. (The Rise of Speedbacking)
28. Hispanic/Latino Marketing Hits a Tipping Point.
29. Rise of emerging economies. (Turkey + China + South Afirca + India + Brasil + Vietnam+ Indonesia+ México … etc.) remains one of the key consumerism stories in 2011.
30. Owner-less in consumers.
31. Expansion for Social Media
Products
32. LED Devices in Exhibitors.
33. ECO Superior.
34. Products with healthy benefits.
Strollometer: device that tracks all aspects of a new mother's routine: can check their speed, distance traveled, time spent exercising, average and maximum speeds, and the temperature outside.
Sleep On It: a mobile app that allows users to track their nightly sleeping patterns.
Phillips DirectLife: a small, lightweight, wearable monitor that builds up a detailed record of users' daily activities.
35. Micro-energy.
36. Meat-Substitutes.
Pricing
37. Pricing Pandemonium.
Amazon.com released and iPhone app that has this function by scanning product's barcode. This kind of communication makes consumers constantly connected so they hear about new deals in prices.
38. Group Buying
39. Member Sales
40. Flash Sales
41. Local Discounts
42. Dynamic Pricing
Promotion
43. Media Blending.
“In 2011 will see more than just media optimization, we're all going to get much smarter and more sophisticated with "media blending."~ AdAge.com
44. Social media break (like 'Cigarrette Breaks').
Diverse Sectors
45. Travel and tourism will take off.
46. After recession, there's a craving for affordable luxuries.
47. Online DVD Rental Stores (VOD)
48. Books Online will triple their sales.
49. Traditional video games vs. "social games" (Facebook, Ipod, Iphone, Appstore)
50. Bio-plastics.
51. Enhance of Senior Cares.
52. Online Memorials.
53. On the fly conference calls
54. Green-garages for tuning cars.
Other tendencies
55. Baby Boomers will boom in job opportunities and will stay in workforce.
56. Social Shopping.
57. Home Improvement Sector will improve.
58. Social Commerce will grow.
59. New ways to make exercise with low budgets.
60. Emerging Generosity from China.
61. Reestructure for Companies
62. Younger consumers voluntarily opting in to passively and continuously share their location.
63. New business entering in Social Media like Facebook or TaskRabbit.
64. Mobile apps for group texting.
65. 'Technowaits' in waiting rooms to allow patients to leave the room and go somewhere else to pass the time until it's their turn.
66. 3D Portable Videocameras (Sony)
67. Offering alternatives while product is in repair.
68. Traceability (Apps for food and beverage brands.... manufacturing locations, distribution).
69. The importance of 'Google Strategy' (Generation of display and awareness).
70. Privacy Wars Online.
71. Strategic, not Tactical.
72. Content strategy. (Intrinsic value)
73. The beginning of Social metrics.
74. Video Marketing (Viral Mkt).
75. Mobile Location.
76. Uncover costs savings through technology.
77. Serve customers through technology.
78. Social media begins to look less social.
79. Optimize search engine. (Link placements and contents).
80. Social Commerce will grow.
81. Opt-Out Selling. (Sending products to people)
82. Being connected 24/7
83. Social business.
84. Companies will build a social media policy.
85. Web Experiences.
86. Employee Motivation.
87. Cross-Channel Optimization.
88. Global integration of social media.
89. Don't beat them. Join them. (Google + Facebook + Twitter)
90. Transparent Society.
91. Storytelling.
92. Crowdsourcing.
93. Social media to collect information.
94. Happynomics. (Positive psychology marketing that gives sense).
95. Headhunters using social media.
96. Bloggers. The new intermediate between the company and the client.
97. Female Power.
98. Minisumers (Infant Market).
99. Pink Profits (Gay & Lesbian Market).
100. Real Time.
Bibliography
1. Trendwatching.com
2. NY Times.com
3. Business Week.com
4. Pete Blackshaw. (December, 2010) Book of Tens: 10 Disruptive Trends That Will Shape Our World in 2011.
5. Jonathan Salem Baskin. (October, 2010). Big Ideas for Marketing in 2011.
6. Wang, Jennifer and Ohngren, Kara. The Disrupters: Forces Driving Change in 2011
7. http://www.entrepreneur.com/trends/index.html
8. Wall Street Journal. http://online.wsj.com/public/page/espanol-inicio.html
9. Spring Wise. http://www.springwise.com/food_beverage/
10. Caffrey, David. My Predictions on 11 Marketing Trends for 2011. http://www.smartinsights.com/blog/digital-marketing-strategy/2011-digital-marketing-trends/
11. Eric Tsai. (Decembre, 2010). 4 Marketing Trends for 2011. http://www.b2cmarketinginsider.com/online-marketing/4-internet-marketing-trends-for-2011-04120
12. Predicting social media marketing trends for 2011. http://www.eyefortravel.com/news/marketing/predicting-social-media-marketing-trends-2011
13. Harvard Business Review. http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html
14. Nunes, Paul and Breene, Tim. (January, 2011) Reinvent Your Business Before It’s Too Late. http://hbr.org/2011/01/reinvent-your-business-before-its-too-late/ar/1
15. Searchi Engine Land. http://searchengineland.com/sem-trends-for-2011-what-to-expect-what-to-do-57439
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