Monday, February 14, 2011
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Blog Archive
Rubén Treviño M.
Personal information
- Rubén Treviño M.
- Houston, Texas, United States
- Ruben Treviño Martinez has been involved in advertising and marketing for over 25 years. He has shared his experience with the world through his books and lectures given throughout the American continent. Currently Ruben does marketing consulting out of Houston and Monterrey; he is also owner and president of R.Treviño & Associates (RT&A), an Integrated Marketing Communications agency in Monterrey & Houston. Visit Ruben's personal webpage at www.rtseven.com and the agency's website at www.rtrevino.com
INTERESTING MARKETING ARTICLES
- • Books You Should Have Read
- • Customer Relationship Marketing
- • Digital Predictions That Didn’t Pan Out Plus Viral Videos You Should Have Seen and The Fastest-Rising Search Terms
- • GENERATION G That would be G for ‘Generosity’ not G for ‘Greed’
- • House-label groceries are a new brand of thrifty
- • Love Those Loyalty Programs: But Who Reaps the Real Rewards?
- • Marketers try to promote value without cheapening image
- • Not Their Fathers' Dealerships
- • Philips Lighting CEO Rudy Provoost:Innovation Means Putting Consumers' Needs First
- • Richard Laemer’s Trends for 2009 Plus Reasons Chinese Consumers Won’t Save the West
- • The New Focus Group: The Collective
- • Tracking the Elusive Consumer
- • When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
- • Why an Economic Crisis Could Be the Right Time for Companies to Engage in 'Disruptive Innovation'
- • ¡Fuera manos de la Mercadotecnia!
Visit our RT&A YouTube Channel
R.Treviño & Asoc.
Creative Marketing Agency
RT&A Ads.
My Life Philosophy
- Constant self-achievement.
- Enjoy work.
- Live with passion.
- Fight for wellness.
RUBEN TREVINO'S PROFESSIONAL EXPERIENCE
- • CEO (for 20+ years) of marketing agency R.Treviño&Asoc. Pioneers in Mexico in application of integral marketing. Portfolio of work with international clients.
- • TV Show host & producer: “Zoom: an approach to today's society”
- • Radio show host & producer: “Improvise: Marketing, Jazz and more”.
- • More than 50 edited articles published in: Advertising Age, El Norte newspaper, Merca2 and Crain's.
- • Pepsi Cola's Bottler group :: Marketing manager (North area)
- • Asraarte, Agencia In House (Astra) :: General Manager
- • Autoservicios Astra y Autodescuento (socios K-Mart) :: Advertising Manager
- • Futurama/Grandalia/Futurama furniture: Advertising corporate manager.
- • El Norte newspaper : commercial manager
- • Cristalería A (Grupo Vitro) :: Marketing Assistant
TEACHING EXPERIENCE
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