Artículos para sobrellevar el 2009

A continuación te comparto varios artículos que me parecieron muy interesantes, éstos hablan de recomendaciones y estrategias para poder salir adelante en este 2009.

Espero sean de ayuda.

Philips Lighting CEO Rudy Provoost: Innovation Means Putting Consumers' Needs First
http://knowledge.wharton.upenn.edu/article.cfm?articleID=1905

Why an Economic Crisis Could Be the Right Time for Companies to Engage in 'Disruptive Innovation'
http://knowledge.wharton.upenn.edu/article.cfm?articleID=2086

Love Those Loyalty Programs: But Who Reaps the Real Rewards?
http://knowledge.wharton.upenn.edu/article.cfm?articleID=1700

‘Lean is Toyota’s growth story’
http://www.livemint.com/2008/08/25000110/8216Lean-is-Toyota8217s.html

Customer Relationship Marketing
http://www.erdm.com/customer-relationship-marketing.03.php5

How Toyota Turns Workers Into Problem Solvers
http://hbswk.hbs.edu/item/3512.html

Tracking the Elusive Consumer
http://www.strategy-business.com/resiliencereport/resilience/rr00064

Not Their Fathers' Dealerships
http://wardsdealer.com/ar/auto_not_fathers_dealerships/

When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
http://knowledge.wharton.upenn.edu/article.cfm?articleID=2101

¡Fuera manos de la Mercadotecnia!
http://www.cnnexpansion.com/emprendedores/2008/11/13/fuera-manos-de-mercadotecnia

Luxury and wealth trends for 2009 (and beyond)
http://brandstrategy.wordpress.com/2008/10/27/luxury-and-wealth-trends-for-2009-and-beyond/

Nine trends for business in 2009
http://brandstrategy.wordpress.com/2008/12/03/nine-trends-for-business-in-2009/


Books you should have read
http://adage.com/article?article_id=133222

Lessons from the Obama campaign, plus the best Sarah Palin moments of 2008
http://adage.com/article?article_id=133152

Richard Laermer’s trends for 2009-01-15, plus reasons chinese consumers won’t save the west
http://adage.com/article?article_id=133243

Legal Issues to watch in 2009
http://adage.com/article?article_id=133236

Digital predictions that didn’t pan out, plus viral videos you should have seen and the Fastest-Rising search terms
http://adage.com/article?article_id=133217

Best Innovation & Design Books of 2008
http://images.businessweek.com/ss/08/12/1215_best_design_books/index.htm